Monday, December 27, 2010

How To: Start A Digital Music Label

Once, the perks of working at a record label were almost legendary -- the swag, the travel and the highly flexible expense account. Now, with sales tanking and the economy in the toilet, most people working at the labels are just happy to have a job. So you’d have to be crazy to actually start one up now, right? Not according to the three co-owners of Montreal based, all-digital dance/club rock label, Tremendous Records.

If you’re in it for the love of the music and the excitement of being on the cusp of an industry desperately in need of reinvention, the digital marketplace is potentially more democratic than the old-school brick-and-mortar model. If you’re in it for the money, you may want to rethink. Still, most people don’t know what the “new” music industry looks like. Whoever figures it out first could reap huge dividends. Nonetheless, we'd like to inform you on how to start a digital label.

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